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With their combined experience, the team focused on redesigning and re-marketing these clubs, which were operating an out-of-date format. ‘We were not interested in following trends … we set them. That is primary motivation, breaking new ground and setting new precedents,’ said Pascal. ‘London is one of the most competitive environments on the planet, so being aware and staying ahead is paramount to success.’

Their achievements lead to their club’s expansion, becoming a fashionable destination attended by the London’s fashion elite and their nights were top of the Time Out listings every week.